Holistic dental care platform
and brand identity redesign
Toothland.bg
Framer, Figma
Brand identity redesign
Jan 2026 - Present
This project was developed in collaboration with “Zdravnitsa Zabolandiya,” a holistic dental and orthodontic practice based in Varna, Bulgaria. The objective was to fully redesign the clinic’s digital presence and brand identity, including a new website, logo, and comprehensive brandbook.
The project focuses on translating the clinic’s holistic philosophy into a clear, modern, and trustworthy digital experience that communicates care for both oral health and overall well-being.
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Problem and solution
The existing website and visual identity did not reflect the clinic’s holistic approach, modern treatment methods, or personalized patient care. The communication lacked clarity, consistency, and emotional connection, making it difficult to differentiate the practice in a competitive market. The challenge was to rebuild the brand from the ground up—creating a cohesive identity and user-friendly website that clearly presents services, builds trust, and aligns with the clinic’s values of biocompatible, patient-centered treatment.
Outcomes
The project is currently ongoing.
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